Let My People Go Surfing

Author: Chouinard, Yvon Legendary climber, surfer, environmentalist and founder and owner of California-based Patagonia Incorporated. In 1957, he began his career as a businessman, starting with “Schnard Equipment,” which designs and manufactures rock climbing equipment. His first creation was a phyton, but realizing that the phyton was damaging […]


The one thing is – it’s never just one thing How do you stay ahead of ever-rising customer expectations? There’s no single way to do it – it’s a combination of many things. – Jeff Bezos The most persistent and vexing challenges faced by executives is determining how […]