“No more short-lived resolutions!”
| Robust science of behavior that prevents failure |

Everyone wants to be a better me. I want to be more competent in what I do now, and I want to raise my salary and get promoted. I want to stop smoking, reduce alcohol, and improve my eating habits to be healthy. It would be great if I lost a little weight and gained muscle strength to have a stylish appearance. It’s not like there’s no way. Just by searching, useful information pours out. Books that have been proven by numerous studies are also easily available. Maybe you already know how to ‘get what you want and want’. Don’t you think so?
But the majority of people can’t ‘change’ as they want. Why? Not because I don’t know how, but because I don’t ‘habit’ it. This is why Nudge, who induces smart choices with soft intervention, Grit, which emphasizes persistence in overcoming adversity and failure, and Atomic Habit, which puts forward the power of very small habits that lead to dramatic changes, have drawn attention. And yet if it’s still the same, what’s the problem?
Wharton School’s Most Popular Professor, 2020

How to succeed vs. How to prevent failure
A solid solution for complete change

A person who is determined to achieve tremendous results by moving forward unwaveringly toward his goal. We call them superhuman, or superhuman. If you look at them, you will look pathetic, who has only set a goal of dieting but is delaying it as “from tomorrow.” But really, are superhuman beings different from ordinary people in terms of kindness? There is one thing that is often overlooked: there is no natural factor that determines success, and successful people focus on it by setting strategies to prevent failure rather than sticking to how to succeed. This is why behavioral scientists who systematically and scientifically analyze human and human group behavior and develop technologies that lead to positive results find “problems” and come up with “solutions” for them.
Professor Milkman also found the cause of failure of those who set ambitious goals first. There were seven. The problem was choosing the wrong time to change, not controlling the impulse, delaying, forgetting, being lazy, lacking confidence, and being sympathetic. Unless the cause of these failures was eliminated, it was not possible to form a continuous habit leading to complete change.
Professor Milkman worked with dozens of world’s leading behavioral scientists, economists, psychologists, computer engineers and doctors, including Angela Dirkworth, author of GRIT, and experimented with people and groups from all walks of life. In addition, behavioral medicine solutions that can solve the seven natures of humans have been prepared and included in this book. Chapter 1 introduces a “new start effect” that utilizes the best time to try change, Chapter 2 introduces a “temptation strategy” that connects impulses to behavior, and Chapter 3 introduces a “self-cuffing” implementation device that solves procrastination habits. In addition, Chapter 4 proposes a “signal-based plan” idea to solve forgetfulness, which is pointed out as the biggest obstacle to change, Chapter 5 suggests “setting and forgetting” to reverse laziness, which is human nature, Chapter 6 suggests “advice club” to build confidence, and Chapter 7 proposes a “copy and paste” strategy.

Have you been frustrated with yourself and reality, which has rarely changed after reading numerous books? So did you decide not to read self-help books from now on? If you get ‘Super Habit’ with the solution that Professor Katie Milkman revealed in the book, you’ll never fail. And one day, you’ll say this to those who ask what your secret is to being reborn as a “superhuman.” “Well, read “How to Change.” I was like you. But I learned from this book how to connect what I want to do with what I have to do. That was the beginning!”

Why are these tools and programs designed to help change so often fail? The answer is that change is just as hard. But there is a more substantial answer. This is because they did not find the right strategy. The most important thing to grasp the best opportunity for success is to identify your opponent and develop a customized strategy to solve the specific challenges you face. A panacea is by no means the best approach to success. It is necessary to develop a specific approach according to the opponent.

When investigating Americans about how they felt about new start dates such as New Year’s Day and birthdays, several people answered that a new start offers a kind of psychological “re-challenge.” On those days, people feel far removed from past failures. They act as if they’ve become someone else, as if they have a good reason to be optimistic about the future. People seek more change on a day when they feel it’s a new beginning. This is because these moments help overcome the common obstacles that have blocked new challenges to the goal, in other words, the fear that they have failed before and will continue to fail.

Memory floods because it is stored and reproduced through all types of signals of sight and hearing, smell, taste, and touch. The most famous portrayal of the amazing power of memory-waking palate is the scene in Marcel Proust’s novel, Finding Lost Time, in which the main character is sucked into childhood memories while eating madeleine cookies. Then he ate the very delicious snack. The fact that a signal has the power to trigger memory also means that it can increase the likelihood of remembering the plan by linking it to the signal you will encounter (for example, the habit of brushing your teeth every night). The signal brings back memories of actions that were supposed to be done.

There is also an interesting new study. The fact is that by linking what you want to start regularly (such as doing push-ups or eating fruit) to what you already do habitually (such as drinking morning coffee or going to work), you can put new habits on top of old habits. In one study, it turned out that people who want to start the habit of using intervertebral toothbrushes are more successful when they are allowed to use them ‘after’ rather than before brushing their teeth. Considering the power of the signal, it can be understood that the act of putting the toothbrush back into the toothbrush holder served as a signal to stimulate the use of an intervertebral toothbrush. A new habit has risen above an old one.


When pursuing ambitious goals, frustration inevitably follows. And when we’re frustrated, the temptation to give up is bound to arise. That’s why you have to tolerate mistakes and be careful not to let them ruin your positive performance flow. By preparing to recover from occasional failures and paying attention to past successes, we can overcome self-doubt, strengthen flexibility, and lead to future changes more easily. Even before meeting the first obstacle on the journey to success.


I have confirmed in recent research that we can get more help when actively implementing copy and paste strategies. But if humans can naturally elicit strategies from their colleagues, there will be no need for a nudge to copy and paste. Fortunately, implementing the copy and paste strategy is not that difficult. When you fail to achieve your goals, look for answers from your highly accomplished colleagues. If you want a good night’s sleep, you can get help from a friend who has similar lifestyle habits and sleeps enough. If you find someone who has already achieved what you want and copy and paste their strategies, you will be able to reach your goal much faster than just waiting for social influence to permeate you.