An Indian immigrant woman who lost her sight to become the world’s best psychologist
Professor Sheena Ienga’s “Technology of Choice” that leads my life as I want

Sheena Ienga was born a month earlier than scheduled on the day when a blizzard covered the city. His unfortunate birth may have foreshadowed the unfortunate events he will experience in his life afterwards. As soon as she immigrated from India to the Western world, her mother gave birth to Xina with difficulty alone, and the life of a harsh immigrant family began until she settled down after wandering around various cities in the United States. From the death of his father as a child, the pressure of conflicting cultures of Indian immigrant communities and American culture, and even the misfortune of losing sight due to incurable diseases that came to adolescence, life could be considered an irreplaceable fate like a prophecy carved in stone.
But Sheena Ienga was different. He rejected the familiar view of fate and chose to look at life from a choice point of view. I decided to “choose” the hope that my life is full of new things that I can create and change. He decided to seize the hope that he could change his life and began to study psychology from a choice point of view. As a result, he became a professor at Columbia University and the world’s best ‘choice’ psychologist. He agonized over the question of “Is life a given fate or an active choice” in front of the question of “Will we live or die?” and proved, disproved, and practiced how “choice will change our lives” throughout his life. And his autobiographical story touched the hearts of people around the world through TED talks at TED.

We can choose life even in extreme situations.
Even if I can’t see, I chose the light.”

This book is an autobiographical psychological essay by Sheena Ienga and a psychological textbook on choice. From the beginning to the end of the book, the author tells numerous stories about the life he has lived, the choices he has made, and the way he interprets the choices, leading us to the middle of choice psychology.
The world of choice that the author explores is uncertain and ambiguous, but full of beautiful possibilities. Why does choice have so much influence, and where does that power come from? Do people all choose the same way? Why are we so often disappointed in our choices? The author asks questions that modern people would have asked at least once in their daily lives and constantly seeks answers through various psychological experiments and research cases. Thus, the author will not only make us judge our tendency to choose, but also show us the technology to increase the probability of success of a choice, and how to choose to “live my life.”
Although this book is firmly based on psychology, it explains the role of choice in our lives in seven chapters across various fields and disciplines such as business, economics, biology, philosophy, cultural research, and medicine. First of all, Chapter 1 brings up the story of choice as a man who survived drifting alone for 76 days in the middle of the sea. At the beginning of the article, the author says that just as he chose not to quit research and experiments despite his disability, the man in distress also chose to live. In addition, animal experiments show that we feel helpless and frustrated when we cannot or are deprived of control, and that these experiences make us lose our potential.
Chapters 2 and 3 reveal that preferences for more and less choices differ depending on the social context such as culture and race. Chapter 4 describes what happens in the brain when we choose something with automatic systems that act unconsciously and with deliberative systems that we consciously think about, referring to marshmallow research, which is widely known as the exploration of the process of resisting or submitting to temptation. Chapters 5 and 6 then talk about the paradox of choice as to why the more opportunities to choose or the more choices you make, the lower the satisfaction. In the last chapter 7, we carefully explore the dilemmas we face when making difficult choices, such as removing life support for children who have no hope of surviving in the future.

Every choice we make, from trivial decisions to life-changing choices, is an inseparable part of life. Whether in a situation where you can choose or you have no choice, choice can never be separated from life. This book, which unravels the choice into an autobiographical story, gives readers insight into who they are and what decisions they can make, what kind of life that choice will make, and so how it all began and where they were headed.