Bill George served as CEO of Medtronic, the world’s largest medical device company, and is a professor at Harvard Business School, teaching leadership and business administration. During his ten years as Medtronic’s CEO, the company grew an average of 35 percent per year, bringing the company’s value to a whopping $60 billion. As a result, he received the ‘Best Entrepreneur Award’ from the Franklin Foundation and the National Federation of Business Owners. Also, his lecture ‘Leadership Development’, which began in 2005 at Harvard University, is so popular that he was selected as the best lecture for two years in a row. Moreover, the ‘Leadership Training Program’ conducted by Harvard Kennedy School for young global leaders has already completed more than 6,000 people and is shining as the best leader in various fields. Through such successful CEO experiences of global companies and research at Harvard University, he has defined the leader image of a new era and provides a clear solution to what efforts must be made to become the best leader. Currently, about 20 major global companies regularly invite him to listen to his advice and put his theories into practice.

Discover Your True North

The wisdom of life learned from 101 leaders who lead the world!

This book is a book in which Bill George personally interviewed 101 world leaders and recorded in detail what a successful life is like and how true leadership is created. All the leaders in this book found the optimal point to maximize their capabilities through self-awareness, which served as a powerful engine for success in life. In addition, they live a life of generously giving back to society in order to fulfill the true meaning of life they seek. This attitude of life makes them naturally respected leaders and provides the driving force to nurture new leaders who will lead the future.

A special lecture on the life of Bill George, the world’s best leadership authority!

Bill George, the author of this book, succeeds Peter Drucker as the world’s leading leadership authority. In addition, he is the star CEO who raised Medtronic into the world’s top medical device company, and he is also a great scholar who has been nurturing future leaders through research and lectures on leadership development at Harvard University for a long time. His background is the basis for this book to provide solid and clear answers both theoretically and practically in explaining true leadership. This book is a definition of new leadership required in a changed society and a bible for those who want to grow into true leaders. If you’re curious about what makes the best people different from us, you shouldn’t miss this book.

Authentic Leadership (HBR Emotional Intelligence Series)

“If I show myself as I am, will you believe me and follow me?”

Balancing charisma and humanity for today’s leaders

The leadership position is a very stressful position. There is no escape from stress in taking responsibility for people, organizations, outcomes, and managing the uncertainty of the ongoing situation. The higher you go, the greater your freedom to control your own path, but the stronger your stress. The question is not whether you can avoid stress, but how to manage it to maintain your own sense of balance.

In the past, strong charisma, determination, self-confidence, and influence to overwhelm others were considered qualities a leader should possess. And they didn’t pay attention to the minor emotional problems of those leaders (rudeness, cold-heartedness, empathy, intolerance). However, people’s distrust of leaders deepened, and it became increasingly clear that a new type of leader was needed for the 21st century. The requirement for a new generation of leaders that people today consider is ‘authenticity’. The word ‘Authentic’ originally meant ‘authenticity’ in a work of art, but the concept of leadership is different. Authentic leaders are those who demonstrate a passion for a purpose, continue to live up to their values, and lead people with their hearts as well as their heads. He is also a person who knows who he is and who manages himself to achieve the desired results by forming long-term, meaningful relationships.

Another name for leadership is principle, sincerity, and empathy!

Employees don’t want heroes to save the planet, they want leaders with ‘authenticity’

Many leaders try to measure their success by the standards of the outside world. They want to enjoy the recognition and status that leads to promotion and material rewards, but genuine leaders do not show this attitude.

Seeing oneself as a subject capable of developing self-awareness through experience rather than a passive observer in life, and realizing one’s own values ​​and principles based on this self-awareness. Try to strike a careful balance between your desire for recognition and your desire for approval.

It is also characterized by having a solid support team around a genuine leader. Support teams are the people leaders can turn to for advice when they’re in an uncertain situation, help in difficult times, and congratulations on success. Leaders integrate ideal and reality through them, and they are confirmed that they are living a life based on reality. After a difficult time, leaders can find peace by spending time with trusted people who can open their hearts and reveal their weaknesses.

When a person cares deeply about an object, it is highly likely that he will show his true self. One action that reveals a leader’s inner humanity is forgiveness. Forgiveness doesn’t mean admitting to mistakes, it means perseveringly encouraging employees to grow. This is possible only when leaders can empathize with the feelings of their employees.

A leader who can empathize not only communicates based on sincerity, which is a prerequisite for leadership, but also shows more than just performing a leadership role. Employees don’t commit themselves to a leader who only has to do their job duties. Employees expect more from their leaders. They want leaders who are just as passionate and interested in what they do as employees.

Caring Economics Conversations on Altruism and Compassion, Between Scientists, Economists, and the Dalai Lama

“Compassion is not a luxury.

It is essential for human survival.”

  • Dalai Lama

“Isn’t there a way to make the current economic system a little more fair?”

“Can altruism and compassion contribute to modern economic development?”

“Are humans really selfish animals?”

“Can teaching and training make you altruistic?”

“Can we envision an economic system that can achieve both material prosperity, happiness and environmental protection?”

The Dalai Lama and world-renowned microeconomist Ernst Fer, who is considered to be a candidate for the next Nobel Prize in Economics, Richard Layd, the master of ‘happiness economics’, William (Bill) George, a former CEO of Medtronic, the world’s largest medical equipment company, is now a professor at Harvard Business School, etc. based on scientific experiments and real-world examples that are taking place around the world, says we can create an economic model that cares for each other more than we do today. The key keyword is the ‘economics of care’.

So, what is the economy of care? Here is a summary of what the authors have in common: It shows hope that people can be as altruistic as they are selfish, learn and nurture altruism, and turn economic policies and economic activities into a virtuous circle. We are rich not only materially but also mentally, and the road to happiness for me and others is not far off, and showing mercy even if it seems like a loss right now is not an uncompetitive or outdated story, it is extremely economically and scientifically proven to be sustainable. It is a future-oriented choice.

“It is becoming increasingly clear that the field of economics requires a fundamental shift in thinking. The horizons of economics need to be broadened. We need to look more broadly at our impact on society and the environment, and consider fairness as well as equitable distribution. There is a growing recognition that economics also requires a sense of ethics and compassion. Economics is, after all, a discipline that deals with human behavior, because its purpose is to expand individual happiness and reduce suffering. (…) I hope that this book will serve as a catalyst for realizing a new economic system that seeks to share the fruits more equitably while maintaining the vitality of the market.”

  • From the Dalai Lama’s “Foreword”

Like the Dalai Lama’s request, this book was born out of the contemplation of how to connect the altruistic nature of human beings to the economic system. There is a global trend calling for the emergence of a sustainable and fair economic system that cares more about each other. We want an economic system that benefits the global community based on mercy and humanitarianism and cares for future generations and ecosystems from a long-term perspective. The source of happiness is diverse, and it is because we live as us without any distinction between you and me.

The secrets of future capital that the market doesn’t tell you

A small revolution that turns ‘gloomy economics’ into ‘noble economics’!

American experimental social psychologist Daniel Batson refutes the Western myth that humans always act selfishly through various experimental results. Experiments confirm that people who feel empathy for and concern for the suffering of others become an altruistic motivator to help others by sacrificing what they have. As a result of the experiment, it was found that empathy-related concerns can arise even in people who are not directly related to them.

Tania Singer, a neuroscientist at the Max Planck Institute for Cognitive Neuroscience in Germany, used a functional magnetic resonance imaging (fMRI) device to measure people’s empathy responses. As a result of her experiments, just recognizing other people’s pain or touching them in pictures caused people’s brains to react similarly to when they experienced their own pain. However, the Schadenfreuder reaction, which feels pleasure when another person is suffering, was also confirmed. Usually, when a person with whom there was animosity suffered, men usually reacted that way. How can we develop empathy that suppresses the Schadenfreude response and stimulates altruism?

Tania Singer and Richard Davidson, a professor of psychology at the University of Wisconsin, Madison, USA, demonstrate experimentally that ordinary people can develop altruism, compassion, empathy, and resilience through mind training. After only two weeks of training for just two weeks of 30 minutes a day, the average person who had never meditated on mercy became more altruistic, and his compassion for strangers and gritty people rose to a level similar to the compassion he had for himself before the training. .

Arizona State University professor Joanne Silk, based on her observations and experiments with other primates, such as chimpanzees and monkeys, asserts that no other animal cares more about the well-being of others than humans, and that humans have more developed the ability to be merciful than any other primate.

Ernst Fer, a professor of economics at the University of Zurich, scientifically proves that humans can be altruistic toward strangers by worrying about the happiness of others through an experiment called “Social Dilemma”. In addition, by adding a factor called ‘altruistic punishment’ to the social dilemma experiment, people try to sanction those who violate social norms even at the expense of what they have, and when such altruistic punishment works, people act more socially friendly. It shows interesting experimental results.

“Altruism is not just about actions we see. The reward area of ​​the brain that responds when we acquire material resources is equally activated when we act altruistically to help others. There is even evidence to show that acting altruistically makes you happier. Twenty years ago, when I started research on this topic, it was ignored and ridiculed, but these days, these research results are widely recognized. A small revolution is taking place, at least in economics, which turns the gloomy science into the noble science.”

Pure altruism alone may not be enough to create a world where public goods are fully provided, including welfare for the poor. William (Bill) Harbour, professor of economics at the University of Oregon, argues that “compassionate altruism” must be cultivated in order to solve the problem that not everyone practices altruism. Compassionate altruism is the pleasant feeling that comes from the fact that you have helped someone in need, not the government or anyone else. It may not be pure, but it can be much more effective at contributing to the public good because you can feel that good only if you help yourself.

John Dunn, president of the Center for the Study of Healthy Minds at the University of Wisconsin-Madison, explains the Buddhist view of seeing all beings as equals as an important factor in fostering compassion and altruism. He also introduces the Buddhist concept of economics, which sees internal resources being taken into account when making economic exchanges or breaking even. There are those who believe that anger makes more money in business dealings, which may not be profitable when you factor in those internal costs, as anger can cost you a lot of internal resources. Thus, he says, if we consider ‘internal resources’, there will be more win-win opportunities in economic exchanges.

Richard Layard, professor emeritus of economics at the London School of Economics and Economics, points to the “comparison” attitude as the reason people’s happiness levels remain the same despite higher incomes and higher quality of life than in the past. No matter how wealthy a person gets, it matters to that person whether or not they are getting richer than others. Richard Layd emphasized the importance of both cooperation and competition in Adam Smith, the founder of modern economic theory, but the economic theories that followed him overemphasized the importance of competition not only between companies but also between individuals, which is why economics is called a ‘dismal discipline’ Point out that this is here.

Others practice the economics of caring through cooperation and competition at a relatively low cost. Antoinette Hunziker-Ebneter, a Swiss wealth management expert, introduces smart investment methods that can generate profits while promoting social and environmental well-being. Another Swiss financier, Arthur Bayloian, talks about microfinance schemes that help poor people become economically independent. Indian social entrepreneur Sanjit Bunker Roy rejects the acquisition of elitist knowledge and introduces ‘Barefoot University’, an alternative education system that operates based on indigenous skills and traditional wisdom in rural areas.

William (Bill) George, a professor at Harvard Business School, emphasizes that the financial crisis of 2008 was not an ‘economic failure’ but a ‘failure of mental strength’ and a ‘failure of leadership’. emphasizes the need for leadership. “It is necessary to remember that the true meaning of life does not come from work, but only from caring for others through altruism and compassion that benefit society as a whole,” he stresses.